We have prepared a variety of resources to help the media and our supporters spread the good news about the Laugh Without Leaking campaign and World Continence Week. 

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Continence Fast Facts


  • Over 5 million Australians – 1 in 4 people aged 15 years or over – are incontinent.
  • 80% of people with urinary incontinence are women.
  • 1 in 3 women who ever had a baby wet themselves.
  • Strong pelvic floor muscles are necessary for bladder and bowel control and good sexual function.
  • Pelvic floor muscle exercises have been shown to prevent and treat incontinence at any age.
  • Less than 2 out of 10 women (7.66%) do their pelvic floor exercises daily.
  • 70% of incontinent people do not seek help.
  • Bladder and bowel control problems are not a natural part of ageing or having a baby.
  • Incontinence can have long-term physical and emotional impact; affecting self-esteem, motivation and independence.
  • The majority of incontinence cases can be better treated, better managed or even cured.
  • In 2010, the total economic cost of incontinence was estimated to be $66.7 billion and rising.


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